When it comes to direct mail in Canada, precision targeting is the way to go. By using a tool like PostGrid Smart Targeting, you can accurately target your prospects by utilizing mapping tools and penetration testing. You can also use tools like Canada Post's Personalized Mail (formerly known as Addressed Admail) to find the most relevant recipients by route. By taking into account demographic information for each route, you can ensure your direct mail will reach the right people.
With Mail-O-Matic, Canada Post calculates the shipping price based on the shape, weight and size of your letter. This feature makes it more efficient and personalized, which can increase your business's ROI. Through personalized offers and custom-tailored mailings, Mail-O-Matic engages new clients and customers. It also streamlines mail delivery and is a part of Canada Post's omni-channel marketing strategy.
Despite the challenges facing businesses, Canada direct mail is a proven way to reach Canadian consumers. Using the post office's data, Canadians spent $40 billion online in 2018 alone. For businesses who want to make the most of their mailouts, a well-targeted campaign will help them generate more revenue. Moreover, Canadians are willing to pay more for high-quality direct mail than they would for less-effective forms of marketing.
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